Many Americans are up in arms after the U.S. House of Representatives voted to kill a set of internet privacy rules, paving the way for service providers to share and sell their customers’ sensitive information — including everything from browsing histories and financial records to information on children.
The big internet providers will “sell” this information to marketers and who will send targeted ads based on your likes, searches, and preferences. At the core of the issue is the sense that my browsing history is my personal business. Nobody should know what I like to do, what I like to buy, what movies I like to watch, and any other personal information about me. It’s nobody’s business unless I choose to share. The information is private and belongs solely to me.
In a way, as Jews we already receive targeted “ads” based on our likes and preferences. Every time a person performs a good deed or a sin an angel is created. Everything we do is recorded.
The Talmud tells us, “In the way that a person wants to go, he will be led. (Tractate Makkot)”
So if Jack wants to spend his Shabbat afternoon visiting sick people in the hospital, he will actually be targeted with “ads” to point him in the right direction. The “ads” might come in the form of friends encouraging him to go, or beautiful weather that makes the long walk tempting or enjoyable.
Or perhaps Sarah wants to give charity. She will receive targeted “ads” which may include an unexpected bonus, an invitation to a fund-raising dinner, or a link to a charity campaign she identifies with.
On the negative side, if we persist with poor habits and unfavorable pursuits, we will be led in that direction too. Let’s say Peter likes to frequent bars where he drinks too much. He may receive targeted “ads” such as a friend inviting him on a bar crawl, or an invitation to an open bar event.
Every time we do either a good deed or a bad one, an angel is created. Those angels then encourage us to pursue either positive or negative behaviors.
As for privacy, it doesn’t truly exist. G-d sees everything, and every thought we have, every word we say, and every action we do, is recorded permanently.
It’s up to us to ensure that the angels we create will be good ones, who will target us with “ads” that will help us do more good deeds, give more charity, help more people, pray more, eat kosher food, and study more Torah.