Facebook suffered its worst outage in history this week and it didn’t go unnoticed. We’ve become so used to sharing everything instantly on social media—we don’t know what to do with ourselves when we can’t! A guy who just got engaged wanted to share the wonderful news but could not, politicians had to stop campaigning for 24 hours, Chabad rabbis couldn’t invite people to their Purim parties, fundraising campaigns ground to a halt, and—shockingly—there was a total cessation of selfie-sharing.
Most frustrating of all? There was nowhere to share the frustration! There was no way to post, “Why can’t I post anything on Facebook?” or “OMG! My Instagram isn’t working!!!”
It was like a global 24-hour time out.
As you know, I do use Facebook, Instagram, and WhatsApp regularly, but after some minor frustration I decided to look at this from a different perspective. What would happen if Moshiach came right now? I wondered. How would we all know?
When he arrives, there will be a grand announcement. The entire world will watch it unfold. I picture a live Facebook stream of him ascending the Mount of Olives together with the recently resurrected Moses and Aaron. We’ll all see the Temple being rebuilt and the Priests and Levites assuming their Temple service.
But if Moshiach had come right then and there, in the middle of the social media outage, we would have had a big problem! We wouldn’t know about it at all.
Alas, he would have to find another medium to tell the world.
But then, perhaps the outage is the real taste of the world Moshiach will herald. For 24 hours we were forced to communicate directly—in person or on the phone. In our day and age, this is revolutionary. Reaching out to a friend yesterday (a real friend, not a Facebook friend) required actual physical reaching out. And when the other options are removed, we realize how much we miss out on by having so many of our interactions behind a screen.
We are so addicted to our social media (myself included), that perhaps this was a taste of what the Era of Redemption will actually be like. Fortunately, we do have the opportunity to experience a taste of this wonderful time every week—on Shabbat. And perhaps this is the main lesson we can take away from this week’s outage. See how valuable a technology detox is, and resolve to do it every week, from sunset Friday evening until after nightfall on Saturday. Feel what it’s like to really connect with people on a personal level. Soon you’ll wonder how you ever lived without it.