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How Can I Grab Your Attention?

Thursday, 7 February, 2019 - 5:46 pm

whatsapp.jpgDear Friend,

I have an important message for you, but I’m struggling to reach you.

I know your inbox is flooded with hundreds of messages daily. When I send you an email, the open rate is extremely low. Sure, when I use a catchy subject line you’re slightly more likely to click, but the numbers are still disappointing.

When I want to tell you about our incredible Purim in Hawaii party, what do I do? I can text you, and that is probably the most effective way to catch your attention, but each text has to be created individually which is extremely time consuming.

When I have a JLI Torah class that I think will interest you, I have started using snail mail. I spend thousands of dollars a year designing, printing, and mailing out that info, and yes, you respond to snail mail, but compared to the effort and money I invest… the response rate is low.

I also post on Facebook and other social media, but there I’m competing with politics, sports, and all kinds of other drama, so unless I’m posting something particularly sensational, it goes largely unseen.

Enter WhatsApp—fast, quick, and a pleasure to use. And I’ve been using it for a while now.

If I want to tell you about the Sunday morning minyan, or a singles party, or a wounded soldier event, I forward the message to 20 people, and then another 20, until I’ve covered all the relevant parties. Alas, last week WhatsApp changed its rules and now only allows forwarding to five people at a time, which is again, too time consuming and inefficient. And broadcasting is too impersonal.

And this week, of all weeks, I have a vital message to share. In this week’s Torah portion G-d give us our mission statement: It’s like His big speech! “And they shall make Me a sanctuary and I will dwell in their midst.” Every minute of every hour of every day, this should be our focus. Creating a dwelling place in this physical world for G-d by spreading goodness and kindness and doing His mitzvot.

Make a blessing and truly mean it. Read a verse of Tehillim with real wholeheartedness. Pray with intention. Learn a verse from the Torah with the knowledge that is the word of G-d. Do a favor for another person because that is why G-d put you on this earth.

That is the vital message I need to relay to you this week. So tell me, dear friend, how do I best reach you?

Yours truly,

Rabbi Uriel Vigler

P.S. If you hit reply, you have my attention!

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