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“Am I Dead?”

The only thing in our hearts and in our minds right now is Sydney.

We’re horrified, shaken, numb.

It’s a small world; we all know each other. One of the murdered rabbis grew up in Johannesburg in my parents’ community.

There are no words sufficient to encapsulate the scope of the barbarism, the loss, the fear.

The truth is, so many of us feel helpless.

In Sydney or Melbourne, Johannesburg or London, Paris or New York,
Miami, Los Angeles, Boston, or Chicago … it feels like everywhere we turn, we are hated and hunted. 

Jew-hatred is no longer whispered in the shadows, hidden behind closed doors. It’s spinning freely across the globe, given a platform not only on social media but in the mainstream media as well.

And we ask ourselves the same question over and over: What can we do?

This week, in the middle of all that heaviness, with Sydney and the victims deeply on my mind, I took my kids to Central Park for the annual “Chanukah on Ice” at Wollman Rink.

Jews skating openly in the middle of Manhattan. Lights. Music. Sufganiyot. Children laughing.

I dropped the kids off and went to park the car. As I walked back toward the rink, it was dark and extremely slippery. The snow hadn’t been shoveled and I carefully picked my way around the many icy patches that were hard to see in the dark.

Ahead of me, I watched an elderly woman walking slowly and carefully. No one else was around. And then, right in front of me, she slipped and fell hard, the back of her head slamming into the ground with a terrifying bang.

I ran to her, my heart pounding. “Are you okay?”

She looked up at me, dazed, frightened, completely vulnerable. “Am I dead?” she asked. “Am I in heaven? Are you an angel?”

“No,” I said gently. “You’re alive. You’re here. You’re with us.”

I asked for her name and where she lives. I spoke calmly, trying to reassure her and assess the situation.

“I think I’m bleeding in my brain,” she said. “I think I’m going to die in the next few minutes.”

With 8 kids, I’ve seen a lot of banged heads. I know the signs. I watched her closely and although she was badly shaken, she was okay.

I helped her up and walked with her, one step at a time, one hundred feet, two hundred feet, until we reached the entrance where there were people and light.

Later that night, she found me and thanked me.

When I told my wife what had happened, I felt something unexpected wash over me. I felt so good. Accomplished. I had done something so small, with no audience or fanfare, but I had done my part to spread light in a time of immense darkness.

In a world that feels completely out of control, I was able to help one human being not feel alone in the dark.

And suddenly, everything became clear: This is who we are. This has always been who we are.

Our job is not to scream louder to convince the world to love us.

Our mission is simply to spread light.

And then more light. And more light. And more light.

That is our response to Sydney, to hatred, to fear. It’s exactly what the rabbis murdered on that beach would have wanted from us.

Think how much darkness one small flame can illuminate. When we all flicker, we can completely dispel the darkness.

The darkest moment of the night comes right before dawn—surely we are standing on that precipice right now. The exile is almost over and Moshiach is coming imminently.

Until then, we light the candles, we help the fallen, and we refuse to let the darkness win. Not today. Not ever.

We Will Not Hide!

We are shattered, horrified, shaken to our core. 

Jews gathered for one purpose - to bring light into the world - mercilessly gunned down at a Chabad event, a menorah-lighting on the beach in Sydney.

This is as close to home as it gets.

There are moments when words fail, and this is one of them.

I do not understand how such barbaric murder, such pure evil, can exist - how G-d allows terror to tear through innocent, holy lives. Everyone there was gathered to serve Him! I have no theology neat enough to wrap around this brutality.

But let one thing be very clear: This was not random and this was not “one disturbed individual.” This was hatred. Jew hatred, plain and simple.

It makes no difference whether you are in Sydney or London, Paris or New York, Melbourne or Jerusalem. Those who hate us do not differentiate; they hate us all equally.

Nor does it matter how religious you are.

A Jew with a beard. A Jew without a beard.

A Jew with a kippah. A Jew with long hair.

A Jew lighting a menorah. A Jew just enjoying a hot summer evening at the beach.

A Jew breathing Jewish life - this is what they hate.

Darkness does not tolerate light, and yet, this is the deepest truth I know: The darkest moment of night occurs right before dawn breaks.

We are living in that moment now.

This is not just another tragic chapter in Jewish history. These are the final pages before Redemption, the foretold turbulence before Moshiach.

And that leaves us with one option: Light.

We cannot retreat. We cannot dim ourselves. We cannot hide.

As afraid as we are, as tempting as it is to cower in the shadows, we absolutely must live openly, publicly, proudly.

We must increase in light; there is no other option.

Go to your local public Chanukah event. Light the menorah with your fellow Jews. Support one another and show the world that we will not live in fear and be silenced.

Light at home with your children, your spouse, your parents, your neighbors. Place your menorah in the window and declare to the world: We are still here and we’re not going anywhere.

Do it every night. We need it all - more light, more courage, more Jewish pride.

This is how the war against evil is won. Not with fear, but with faith. Not in the dark, but with light. Not in silence, but by raising our voices and making ourselves heard.

Our hearts are broken for the families whose loved ones were murdered, and we pray for all those wounded and traumatized.

We cry and we mourn, and then we promise: Your light will not be extinguished. Your deaths will not silence us. Your memory will ignite thousands more flames across the world.

Because darkness never wins. Light always prevails.

I’m Not Asking You. I’m Telling You!

My wife just spent a few days in Israel, which put me in full-time Tatty-mode. That’s full responsibility for five kids, all by myself.

So when my 9-year-old daughter asked me, “Tatty, can I invite a friend for a sleepover?” I quickly agreed. One less child for me to entertain; one step closer to surviving the night!

Well… the friend arrived and indeed, they kept each other busy. Putting them all to bed took more energy than I’ve had in the last decade, but when the house was finally quiet, I patted myself on the back and headed straight to bed myself.

The next morning, however, they proudly informed me that they had all only pretended to go to sleep, waited until I fell asleep, and then stayed up ridiculously late having the time of their lives.

Fantastic.

So when my next daughter, the 11-year-old, sweetly and innocently asked if she could have a friend sleep over, I took a deep breath and said, “No, not tonight.”

Of course, she immediately fired back, “But you let Mussya bring her friend!”

I very calmly explained that that was a one-off survival decision, “But when Mommy gets back from Israel you can invite as many friends as you want - as long as she approves.”

She, however, was having none of it. She argued, cajoled, debated, and reasoned. She used logic, emotion, and halachah—but nothing worked. I stood firm.

Finally, she straightened up, looked me dead in the eye, and said a line I will never forget: “I’m not asking you. I’m telling you. She’s coming.”

I froze.

What? Excuse me? Such chutzpah!

But also: Such confidence! Such absolute conviction!

And while we certainly don’t encourage or condone chutzpah, I couldn’t bring myself to be upset. In fact, I was impressed. All her arguments fell flat, so she switched tactics.

And as I replayed the encounter in my mind, I realized that there are some vital lessons we can learn in our service of G-d from that one firecracker of a sentence.

  1. My daughter spoke from the heart. No diplomacy, no fear. And that’s exactly what Hashem wants from us. He doesn’t need fancy words, He doesn’t care if our Hebrew isn’t perfect, He doesn’t need us to politely tiptoe around our emotions. He wants us to talk to Him the way we actually feel—real, honest communication.
     
  2. My daughter’s refusal to accept my “no” was, in fact, perfectly in line with our national character. We are the nation that refuses to give up. We’ve been told “no” more than any nation in history: No, you can’t survive. No, you can’t stay here. No, you can’t keep your traditions. No, you can’t fight back. No, you can’t rebuild. And yet, we’re still here, holding stubbornly to our lifestyle and traditions.

    Where better to see that than in the Chanukah story? We were clearly outnumbered and out-armed. We had no chance. But we refused to surrender and accept a way of life that would have decimated our own.
    Courage. Boldness. Audacity. That’s what my daughter had, just like the Macabbees—something we all could use more of in our lives.
     
  3. Don’t overthink. Adults worry about a series of “what ifs.” What if it’s inappropriate? What if it’s the wrong time? What if someone says no? What if it’s inconvenient? Kids just think, “I want my friend. Say yes.”

    Chanukah is the antidote to overthinking. The Maccabees didn’t say, “Let’s wait until conditions are better,” “Let’s wait until we have a bigger, stronger army,” “Let’s wait until we have enough oil to light the menorah.” They jumped into the fray with a small ragtag group of devotees, they used whatever was available, and lit what they had with the small amount of oil they had.

Don’t wait for perfect conditions to bring more light into the world; just go ahead and illuminate with whatever you have, wherever you are, with whoever’s nearby.

May this Chanukah empower us to speak honestly, act boldly, refuse to give up, and light even when the world feels dark.

And may we all learn a little chutzpah—from the purest teachers of all: our children.

Was It Sabotage At Our Gala?

Our annual Belev Echad Gala was, by every measure, a spectacular success.

Despite the cold and dark, on one of the busiest weeks of the year, just days before Thanksgiving, we drew a crowd of 1,500 supporters to the most prestigious hall in New York City.

And not just our “regulars” either - these were people from all walks of life and every stream of Judaism.

What brought all these people together? The energy in the room that crackled with electricity. The shared goal of supporting our brothers and sisters in the IDF. The inspirational high that we’re still riding over a week later. The feeling of being part of something larger and more meaningful than the humdrum of daily life.

And we succeeded! Together we raised $5 million for Israel’s wounded heroes. That alone is a breathtaking miracle!

But let me pull back the curtain for a moment and show you what actually happened behind the scenes, because the truth is far more humbling - and also far more inspiring.

Anyone who has ever planned an event will have some inkling of just how much work goes on behind the scenes, and as our biggest annual event, we literally spend all year putting the pieces into place. Just producing our videos takes six months. From concept to shooting to editing, finding the right music, re-editing … and lots of tears and sleepless nights along the way! But the end product makes it all worthwhile.

There was one video in particular this year, a masterpiece, the highlight of the evening. An emotional, raw, and heroic story of a soldier whose life we helped save, told in a truly unique way.

This was the video we believed would make the biggest impact on our supporters. This was the story we knew would inspire people to really understand what we do and why we do it!

And then … live on stage … in front of 1,500 donors … as we finally played the highly anticipated video, the sound completely vanished!

Just like that. With no warning and no indication what was wrong.

Did someone accidentally pull out a cord? Did the system glitch? Or was it perhaps sabotage? Maybe an anti-Israel worker backstage?

It seems we may never know. It's been almost 2 weeks and nobody has answers.

But there we were, in the middle of the gala, and our most precious moment—the one we were relying on - was suddenly completely irrelevant.

Our team had to instantly pivot and regroup.

Months of work disappeared in a heartbeat but there was nothing we could do about it.

And that wasn’t the only disaster!

About halfway through the event, a worker unplugged something while dismantling the outdoor registration tent. Well, that “something” was actually two giant screens in the gala hall which instantly went black, leaving half the room unable to see!

Another colossal mess-up. Right in the middle of the program, in front of 1,500 people expecting perfection.

At the moment, all I felt was stress, disappointment, and pressure to fix things as quickly as possible.

But when I reflected on it afterwards, I realized there is very clearly a lesson here.

You plan. You plan some more. You rehearse. You spend a year obsessing over every detail - the chairs, the flowers, the lighting, the timing, the videos, the book -  everything.

But at the end of the day?

We do not run the world. We are not in charge. G-d and G-d alone does that.

He decides which moments shine, which moments crumble, and which moments remind us Who is really in charge.

And truly, despite all the glitches, the evening was a smashing success!

People didn’t care. Many didn’t even notice. What they did feel was the heart and soul we put into it. The energy. The unity. The immense sacrifice of our IDF heroes. And the deeply important mission of Belev Echad.

Because when we do our best, G-d lifts the event onto His shoulders and carries it the rest of the way.

Our job is to show up and put in the effort. And we did! We worked hard, we sweated, we hustled, we gave it everything we had.

But then, we have to step back, let go, and remember that ultimately, things will happen as He wills them, which is, of course, ultimately, for the best.

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