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The Greatest Privilege of My Life

This Sunday marks 31 years since the physical passing of the Lubavitcher Rebbe.

As I do every year, I’ll be visiting the Rebbe’s Ohel in Queens with 50,000 of my fellow Jews. I’ll wait in line for four hours, in the heat and humidity, just to have one minute at the Rebbe’s holy resting place. And every second of that wait will be worth it.

Because that minute isn’t just a visit: It’s fuel.

I miss the Rebbe every day. We all do. We miss his eyes, his smile, the warmth and caring in his voice, his guidance, his love, his fiery drive to do more, be more, reach more.

It’s been 31 long years but his mission remains vibrant and alive. It burns in our hearts, propelling us forward through life. 

Every single morning, I wake up with the drive to carry out the Rebbe’s primary instruction: “Get the world ready for Moshiach.”

As a shliach, I am a soldier in the most powerful army to ever exist: the Rebbe’s army.

I am one of 5,000 shluchim, stationed in cities, suburbs, villages, islands, and war zones, each charged with the same mission: To ignite Jewish souls, to awaken Jewish pride, and to bring light to the darkest places on earth.

It is the greatest privilege of my life.

What does it mean to be a shliach? Here’s a glance into the past week:

A woman called me, sobbing. “Rabbi, my father passed away. His last wish was to be buried in Israel, but with Iranian missiles falling and travel locked down, I don’t think it’s possible.” I reached out to my WhatsApp group of fellow shluchim. A rabbi connected me to a contact in Europe, and somehow, through Frankfurt and with tense delays, her father made it to Israel.

On Wednesday, she called me in tears: “We did it. He was buried in Jerusalem, just like he wanted. I watched the funeral on Zoom. Thank you, Rabbi. Thank you so much.”

In the same week: A man needed his mezuzot checked. A woman bought her husband his first pair of tefillin. A grandfather called to choose a Jewish name for his newborn granddaughter. A family asked to kasher their kitchen. I sent my 13-year-old son — his first solo mitzvah mission — and he did an amazing job.

Next week, I’ll officiate a wedding in Mexico, setting up the couple to build a new Jewish home with love, joy, and strength.

What gives me the energy to do this week after week, year after year? The Rebbe.

It’s also the Rebbe’s teachings that gave me the strength to calm my daughter, who was stuck in Israel during the recent missile attacks.“Eretz Yisrael is the safest place on earth,” the Rebbe reassured us countless times. So I remained calm — and that calm gave her strength.

It’s the Rebbe’s inspiration that fuels my Torah classes, many of which are now on YouTube, reaching Jews far and wide. And it’s the Rebbe vision that inspired me to compile all my blogs into a book which came out this week and is now in stores all over New York, illuminating the city that never sleeps. 

It’s also what inspires our work with over 2,000 wounded IDF soldiers. This week, some of them lost their homes in the war, but we were there with food packages, practical assistance, and of course, endless love and support.

The Rebbe taught us: Every Jew matters. Every Jew is our responsibility.

That is why I do what I do.

So in honor of the Rebbe’s yahrzeit, go out and do something.

Put on tefillin and inspire someone else to put on tefillin as well. Light Shabbat candles and inspire someone else to light them too. Give tzedakah. Say Shema with your kids. Call someone who feels forgotten. Visit someone who could use a pick-me-up. Invite someone for Shabbat. Help a soldier. Learn some Torah. Do one more mitzvah — any mitzvah — in honor of the Rebbe today.

This is how we bring Moshiach, when we will be reunited with the Rebbe and all our loved ones. May it happen immediately.

My Daughter Is Stuck In Israel!

My daughter finished her year of seminary this week and was supposed to fly back on Tuesday and spend a few days at home before jetting off to Texas to run a Chabad day camp there.

She’d said her goodbyes, packed her bags, and was excited to come home, eat her favorite foods, hang out with her family, and adjust to being back stateside.

But with Israel launching Operation Rising Lions to save itself from a nuclear attack, all flights in and out of the country have been canceled.

So now, instead of preparing for the camp in Texas that begins on Sunday, my daughter is stuck. Grounded in the Holy Land.

Nearly every hour, she calls me with a fresh escape plan. She’s like a one-woman Mossad escape unit.

“Tatty! What if I take a boat to Cyprus?”
“Maybe I’ll cross into Egypt and fly out from there?”
“I heard people are flying from Amman, Jordan!”
“Tatty, I found a guy who knows a guy who knows a camel … ”

And honestly, I get it. She has my DNA. I also wouldn’t be able to sit still. I’d be on full-on shpilkes, pacing up and down the hallway, trying to book flights, buses, camels … whatever it takes.

And she’s not alone.

Tens of thousands of people are stuck in both directions. While thousands are trying to leave Israel, thousands more are trying to enter. There’s something uniquely Jewish about the coordinated chaos going on!

But at moments like these, when WhatsApp groups are exploding with flight hacks, border updates, “Someone heard from a cousin of a friend who managed to leave through Greece,” and “Tatty, do you think I can ride a bike to Istanbul,” we have to stop and remember: We are not in control.

There is only one pilot in this crazy journey, and it’s not El Al.

It’s G-d.

He and He alone knows exactly where we’re supposed to be, when we’re supposed to get there, and whether it involves four layovers, a border checkpoint, lots of kosher snacks, or a camel ride.

And as desperate as she is to leave, it seems crystal clear that G-d wants my daughter to stay in Jerusalem right now. Why? That, we can’t know. Perhaps there was a spiritual task she was supposed to fulfill this year that she hasn’t yet completed. Perhaps someone there needs her. Perhaps she needs to go through this experience. And maybe, just maybe, Moshiach is coming today and she won’t need a flight at all! She’ll already be exactly where she needs to be.

So until then, we wait, we pray, we check the news, we refresh the airline app, we exchange memes, we stay in touch.

And we laugh, because sometimes, the only thing more unpredictable than war is a determined 19-year-old Jewish girl with Wi-Fi, a dream, and a now half-unpacked suitcase.

If Israelis Can’t Pray This Shabbat—You Must

My heart is in Israel. My family is in Israel. My daughter is in Israel. She was supposed to fly home next week—but now Ben Gurion is shut down. This is not just another war. This is not just another news cycle. This is a moment that will be written in the blood and hope of our people, a moment that will echo through history for generations.

In an unprecedented operation, Israel struck deep inside Iran—the very nation that has vowed to wipe us off the map. The same Iran that, through its proxies, launched a brutal surprise attack on October 7th. The same Iran that has waged a 600-day war of terror and threatened to annihilate us with nuclear weapons.

And now? History is unfolding before our eyes. In a hundred years, students in colleges and schools will study this moment. They’ll learn how a nation surrounded by enemies, under constant threat, rose up and shook the world.

And while the headlines talk about fighter jetsMossad agents embedded in Tehrandrones smuggled across borders, and nuclear reactors being destroyed… We’re talking about something else entirely. We’re talking about miracles. Because as missiles flew, as death hovered overhead, as the world held its breath—Hashem revealed Himself.

They’re calling it Operation Rousing Like a Lion. But it’s not just a military operation. It’s a fulfillment of ancient prophecy: “He crouches, he lies like a lion… who dares rouse him?” (Bamidbar 24:9)

For too long, the Jewish people have seemed asleep. Divided. Distracted. Disconnected. But the lion wasn’t gone. He was crouching. Waiting. And when the moment came, when we were pushed to the edge—we rose. And we rose like a lion.

You can slander us. You can fight us. But you can never, ever break us.

In the land of our ancestors, rabbis in Israel have made a heartbreaking callDo not gather in synagogues this Shabbat. The threat of retaliation is too real. The risk is too great.

So now I turn to you. Wherever you are—Melbourne, Sydney, London, Paris,  Johannesburg, Toronto, Brooklyn and Los Angeles.

If Jews in Jerusalem cannot pray…Then you must pray in their place. If Tel Aviv is under siege, then the world must rise up in tefillah.

This is a cry from the soul of Israel. A thunderous, ancient roar that echoes across oceans and generations. And every Jew, everywhere, must answer.

  •  Not leather and straps—eternity on your arm.
  •  Not wax and flame—light in a world of darkness.
  •  Not for ritual—for redemption. 

Let this Shabbat be louder than sirens. Let your prayers be fiercer than rockets. Let your unity shake the gates of Heaven. The lion has risen. Now rise with it.

As Bilaam prophesied: “A star will emerge from Jacob…” (Bamidbar 24:17)

Moshiach, come now.

He Punched His Brother… Then Made Him Breakfast

On Shavuot, I rounded up my five youngest and headed to the park.

Now, if you're a parent, you get it. Five kids. On a holiday. Out in public. That’s not a trip — that’s a mission. There’s snacks, drama, sibling politics, and someone always needs the bathroom right now.

We had barely left the house when — boom! — my youngest triplet, Y., whacked his brother D. Full-on punch to the back.

. Who knows. Maybe D. dared to walk ahead. Maybe he took Y.’s water bottle. Maybe he breathed too loud. Either way, the meltdown came fast and furious.

D., rightfully furious, turned bright red. “I’m going home!” he yelled, and made a beeline toward First Avenue — toward the street. Two women nearby gasped. “He’s going into traffic!” they shouted.

.”

I caught up with D., sat down on some nearby steps, held him and asked, “Do you want to go home or do you want to go to the park?”

“I want to go home.”

“If you go home, we all have to go home,” I explained. “I can’t send some of you to the park and some of you home.”

But he insisted: “I want to go home.”

At that moment, his older sister stepped in. “D.,” she said, “If you let us go to the park, I’ll let you ride my scooter.”

And that’s all it took. We headed back toward the park, D. happily riding his sister’s scooter, crisis averted, and we spent the afternoon happily playing on the playground.

Honestly, that kind of thing happens all the time and is quickly forgotten. What stayed with me is what happened the next day.

The following morning, the day after Shavuot, I saw Y. and D. getting ready for their day. Not only were they getting along, Y. had made D. breakfast! Completely unprompted. No apology speech, no drama, no therapy session. Just a quiet, humble act of love.

And I thought: what an incredible parable.

We all mess up. We all have our “Yehuda moments” — when we snap, when we hit (maybe not physically, but emotionally), when we push someone away over something small. But what defines us isn’t the mistake. It’s the morning after.

What do we do once the storm has passed? Do we hold grudges? Do we double down in our pride? Or do we make breakfast?

Children have this magical ability to reset. To forgive. To repair.

If this had happened between adults, we’d be talking about years of therapy, resentment, and tension. But that’s the beauty of children—the incredible ability to forgive and move on. Something we can all learn from.

I Finally Caught Him in Daylight… But I Didn’t Have My Tefillin

Jack* is a hotshot big-city lawyer. You know the type—the one who has the biggest firm, takes the most profitable cases, and charges the most per hour.

We’ve been in touch by email since November, when he attended our Belev Echad gala. He was enamored with the evening, but we didn’t have a chance to say more than a quick hello since there were 1,200 people there!

Then, he offered to treat our soldiers to dinner at a restaurant one night, which finally gave us a chance to really talk. He was thrilled to get to know our soldiers better and we bonded throughout the evening. It was the perfect opportunity to put on tefillin with him, except it was nighttime and tefillin is a daytime-only mitzvah.

I wanted to meet again during the day, but the opportunity never arose—I was busy, he was busy … we couldn’t seem to coordinate.

Then, I visited another of our wounded soldiers who was recovering from surgery in a local hotel, bringing my tefillin along. When he asked if he could keep my tefillin for the duration of his time in NYC, I happily agreed.

Straight from there, I headed to a Midtown meeting with Amir, a friend and real estate developer. I walked in, and lo and behold, who was sitting there? Jack!

Finally, we were in the same place at the same time and it was daytime—perfect tefillin conditions! But with one significant problem: I had just given my tefillin away.

I turned to Shimon* and asked, “Shimon, do you have tefillin in your office by any chance?”

“Rabbi,” he said, “remember a few months ago one of my workers came to your office for tefillin? The ones you gave him are right here!”

Problem solved.

I asked Jack to put on tefillin and he readily agreed.

“Is it your first time?” I asked.

“Nope, it’s my second!”

“What? When was your first?”

“A month ago, I was flying from Florida to NY and found myself sitting next to a Chabad rabbi. He’s a rabbi in a small town with fewer than 300 Jews. For three hours we talked, and at that point I couldn’t refuse—so I agreed to put on tefillin for the first time in my life.

I smiled and helped Jack put on tefillin for the second time, but a small part of me couldn’t avoid feeling disappointed.

Doing any mitzvah for the first time is a special moment—but tefillin has its own significance. A person who has never put on tefillin in his life has the spiritual status of “karkafta”—which affects their soul in the afterlife. So helping someone put tefillin on for the first time gives me the honor and merit of lifting them out of that status.

But every mitzvah is important and valuable, and I was happy to be able to put tefillin on with Jack a second time and hope there will be many more times in his future.

Now, it’s true that as a rabbi I’m always on the lookout for Jews to do mitzvahs with—tefillin, Shabbat candles, shul, etc. But you don’t need to be a rabbi to reach out to others. Take your tefillin with you—to the office, on a road trip, on vacation … anywhere you might bump into other Jews. Take them out and offer to help people put them on—you’ll be pleasantly surprised how many people say yes and how enriching the encounter is.

It seems G-d was looking out for me, because the following Sunday, at a breakfast with some of our wounded soldiers, I met an 82-year-old man who had never put on tefillin in his life. Of course, I whipped out a pair and we had a spontaneous and joyous celebration—his “bar mitzvah.”

In my head, I whispered: Thank you, G-d, for giving me the opportunity to light up a Jewish soul for the very first time.

*Names changed to protect privacy. 

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