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When New York Failed Him, Am Yisrael Didn’t

This week, I got a phone call that broke my heart.

Evyatar, a wounded IDF soldier, reached out to me. Now, Evyatar is no ordinary soldier. He is a hero who saved countless lives on October 7th and subsequently spent 584 consecutive days in reserve duty. He saw the unthinkable. He experienced the unthinkable. And next week, he will stand before President Isaac Herzog to receive a medal of honor.

On the morning of October 7th, Evyatar and his unit headed south. They reached the Chalat Junction and then entered the area of the Nova music festival. There, he and his fellow soldiers faced a mission beyond imagination—trying to gather and evacuate the bodies of dozens of slaughtered civilians and soldiers—all while still under active fire. 

During one rescue, an anti-tank missile was fired at them. The blast struck Evyatar’s head, shattering his jaw, nose, and back. He suffers from chronic pain and can hardly speak properly. Still, he continued, ignoring the pain, evacuating more bodies, even from inside Gaza.

This is the man who came to New York—with his wife and children—for a moment of peace and a chance to recharge.

But instead, the opposite happened.

While walking through Times Square, Evyatar was pickpocketed. His pouch—containing $5,000 in cash he had painstakingly saved—was stolen. 

He went straight to the police, who simply told him, “Do you see how many thousands of people are in Times Square? There’s nothing we can do.”

Evyatar was crushed. Having already endured so much, being left powerless, abandoned in the heart of New York City was the final straw.

When he called me, his voice was broken. Instead of a hero, he sounded like someone utterly bereft.

I couldn’t sleep that night. All I could think about was Evyatar, a Jewish hero, who gave everything for us, standing helpless in Times Square.

The next day, I shared his story in one of my WhatsApp groups:

“We have a wounded IDF soldier visiting New York with his family. He was robbed in Times Square. Pickpockets stole $5,000—the money he was relying on. He is devastated. This is a decorated soldier who risked his life for Am Yisrael. If anyone would like to do a mitzvah and help lift his spirit, please reach out.”

And then something incredible happened.

Within minutes, Jews from all walks of life responded. Donations began to pour in, small and large, each one an act of love. In less than an hour, the full $5,000 was raised.

I called Evyatar and asked him to stop by my office. He thought I needed a favor. Instead, I handed him an envelope.

“Here’s $5,000. The Jewish people want you to know: you are never alone.”

He froze. Then his eyes filled with tears and he hugged me, completely overcome and at a loss for words. 

New York may have shown Evyatar scathing indifference, but we—Am Yisrael—stepped in to heal him with love and unity.  

How fortunate are we to be part of a nation who have each other's backs! We don’t shrug and say, “There’s nothing we can do.” We say, “We’re here, we’ve got you, we won’t let you down.” 

Ultimately, Evyatar left New York with something far more valuable than $5,000: the knowledge that wherever he goes, Am Yisrael has his back.

Peer Pressure, Bribery, and Goggles to the Head

This summer I made a commitment to myself: I would teach my triplets how to swim and how to ride bikes. 

I quickly realized that doing these things as triplets comes with a very important component— peer pressure—which can be both an advantage and disadvantage. 

Case in point: To learn how to ride bikes, I gave them training wheels for a week, and when we took them off, one triplet figured it out in record time and zipped right off. His brother and sister were motivated to keep trying, getting back up and trying again, and again, and again, to keep up with him. Without the built-in motivation, they may have given up much more easily. But within a week, I’d accomplished my goal: all three triplets were riding confidently. 

Time for part two: swimming lessons. I was all gung-ho after my bike success, but this time, the peer pressure worked against me. 

To begin, I arranged a private swimming lesson just for my two triplet boys, because more than two kids was too much for the teacher to handle. 

We got to the pool and both boys approached the water. The first bravely stepped in and started getting comfortable, and I thought to myself, “Yes! Here we go.” 

But then his brother strolled over, dipped in a toe, declared, “It’s too cold,” and immediately wrapped himself back in his towel. 

Well, here’s the kicker: His brother, who was already in the water, suddenly looked around and reconsidered. “Maybe it IS too cold,” he thought to himself, and started backing out of the water. 

Clearly, peer pressure is not just for teenagers!

I tried everything:

“If you do the swimming lesson, I’ll get you ice cream!”

No movement.

“If you do the swimming lesson, we’ll go to the toy store afterwards and you can choose any toy under $10!”

Still nothing. 

Why do they have to be so stubborn?!

I knew I had to be careful and gentle, because that’s the only way to win them over. 

So I tried leaving. Perhaps I’m the distraction, I thought, and if it’s just them and the swimming teacher, they’ll be willing to engage. I said goodbye, told them I’d pick them up after the lesson, and watched from out of sight as the teacher tried to coax them for 10 minutes. 

Nothing doing. 

So I came back and tried to convince them that it really wasn’t cold. I even tried splashing a little water on my towel-wrapped protester to show him it’s no big deal. 

Well, that was a really bad idea! 

He responded by marching over, smacking me several times, and flinging his goggles at my head. 

Ah, fatherhood … that sacred institution where you pay $93 an hour for the privilege of being assaulted by a child in swim trunks … 

Surprisingly, even at just 7 years old, this boy can inflict real pain! 

By the end, I was frustrated, annoyed and downright upset. I had invested time, effort, and money, and it had all been for naught. 

But as I mulled over it in the coming days, I realized this experience taught me some valuable lessons—three in fact. 

Lesson #1: Don’t let someone else’s fear decide your limits. The first triplet was doing fine until his brother said, “Nope, it’s too cold.” Sound familiar? How often do we stop trying just because someone else is afraid? As Jews, especially in the current climate, we need to be trailblazers, lamplighters, leaders—strong and unaffected by those around us. 

Lesson #2: Motivation has to come from within. I threw every bribe in the parenting playbook at them: sugar, toys, the promise of glory … but nothing worked. The reality is, external incentives are limited in their effectiveness. Real change has to come from within. My kids didn’t want to swim, period. G-d sets the stage for our growth, but He doesn’t shove us into the water. We have to jump ourselves. As much as we’d like it, nobody else can fix our problems, get us on that schedule we’ve been trying to stick to for months, or go to the gym for us. Change comes from within, and the only person who can change you is you. 

Lesson #3: Love isn’t conditional. Despite the protest, the bribery failures, and the physical assault, I of course still love my boys to bits. Now imagine, if that’s how I feel—with my very limited, human patience—just imagine G-d’s love and patience for us. We resist, we make excuses, sometimes we even “hit back” when He nudges us toward growth. But His love doesn’t wane.

So, maybe my boys didn’t learn to swim that day. But these lessons are invaluable. And we’ll keep trying until they are ready, and I have no doubt they’ll soon be swimming like fish.

Thousands Vanished from Our Account — You Won’t Believe Why.

“Who is "Chava Weiss Sale?” our bookkeeper texted me a few months ago. “There are payments to that name coming out of our account.”

I stopped in my tracks, racking my brain. The name sounded totally unfamiliar, and when I asked around, no one else on the team recognized it either. 

The first charge, in March, was small. Just $350. But then came a bigger one in May for $8,012.50. 

Now I was worried. Something wasn’t right.

We immediately got to work making dozens of phone calls, cross-checking invoices, and scanning our records, but we couldn’t find any connection. 

Then came another charge in July, for $2,940. I was now on high alert. 

I called the bank and was strongly advised to close our account and open a new one. They explained that today’s scammers are so sophisticated that there’s really no other option but to close the account and dispute the charges. 

But the payments were transferred via Intuit’s ACH system, which meant somehow, they had access to our routing and account numbers—information we only hand out very carefully. 

I asked the bank how in the world anyone would get access to those numbers, and all they could tell me was that thieves and scammers are bold and use extremely advanced techniques. 

I hesitated to close the account because that would disrupt donations from important partners like Fidelity and the Jewish Community Fund, and the many other donors who generously contribute to our causes.

I knew we couldn’t ignore this, but I wasn’t quite ready to give up and close the account. 

We kept searching, reaching out to every staff member and every vendor. Still no clarity.

Then, just as we were about to give up and sign the dispute forms, we had a breakthrough! One of our staff recognized the amounts and realized that they precisely matched payments owed to one of our regular vendors. It was just the name that was different. 

A quick phone call revealed the mystery: They had changed their business name on the receipts without telling us.

Whew. Relief. And just in the nick of time. 

As I told and retold this story, I realized this was not an isolated incident. 

Don’t we all do this?

We see someone acting in a way we don’t understand. We don’t recognize their behavior. Something feels off and we’re quick to jump to conclusions. 

“Must be fraud! What else could it be?” 

“They must be cheating, nothing else makes sense.”

“What benefit of the doubt? That was definitely malicious! ”

“Quick, cut them off. Cancel them. Protect yourself.”

In fact this week one of our team members in Israel called and texted a lapsed donor asking him to meet for coffee. He suspected that she was an Iranian agent and sent her a really nasty message ending off with "Go have your coffee in Iran."

But what if we’re wrong? We only see one small snippet of behavior. What about the story, context, or struggle we haven’t taken the time to understand?

This past Sunday, Tisha B’av, we marked the destruction of both Holy Temples in Jerusalem. The Second Temple was destroyed because of “sinat chinam,” baseless hatred between Jews. 

What is baseless hatred?

It’s when we see “Chava Weiss Sale” and shout “fraud!”
It’s when we see a fellow Jew acting in a way we don’t understand, and instead of asking for clarification, we jump in and accuse.
It’s when we cut someone off instead of giving them the benefit of the doubt. 

It may be human nature, but it’s one need to fight against. 

Sometimes a person who seems so wrong, so “off,” is just showing up under a name you don’t recognize.

Give them a chance. Make the call. Seek understanding. That’s Ahavat Yisrael, unconditional love, and that’s what will rebuild the Temple.

We’re still paying the price for our rush to judgment back then, still awaiting the rebuilding of the Temple and the Final Redemption. 

So instead of just mourning the destruction—let’s fix what caused it. Judge less; love more. 

Because Redemption won’t come through anger. It will come through compassion.

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